Vintage goods

Authentic Original Vintage Fruit Crate Label Zeneda Brand, Bell Fruit Company, Inc Brooksville, Florida Salvaged from Packing House Fire


$50.00

Shipping to United States: $3.50
  • Details
    RARE find, Zeneda Brand Florida Citrus from Bell Fruit Company, Brooksville, Florida

    The Bell Fruit Company Packing House was down on Jefferson Street at the railroad track near the Seaboard Coastline Station.
    I believe it burned down in the mid to late 1980's
    I am a 4th generation Native Floridian.
    I grew up in Brooksville and was friends with the owners and after it burned stopped by to see the site and salvaged some items from the rubble.
    With permission of course...
    I still have about 3 dozen Zeneda Brand Florida Citrus crate labels dug out of the ashes.
    I have had these in storage since that time. When I moved last year I found them and I need to downsize.

    These are Absolutely Original! Not reproductions like you see available in most shops.
    The paper is very delicate as it is vintage, the lithography is brilliant.
    These were a storage of Old Stock labels, most likely printed in the 1950's, possibly earlier
    Florida Memory Archive dates this label to 1930-1950's
    I have watermarked the photos to prevent intellectual property theft.
    You will not see this image online, it is a rare local label.
    I am currently in touch with the family to determine the exact date and details of the fire, I will post as soon as I know.

    The labels are 9 inches long and 3.5 inches tall and would probably have been put on the shorter style crate.
    My grandfather was a carpenter and Forman at a crate building warehouse so I feel I have a link to this industry.
    All labels have variations in the amount of burn singe around the edges, as stated, these are delicate original survivors!
    I will select a nice one for you.

    A portion of the proceeds of every sale will go to support Brooksville Mainstreet Map.

    According to Florida Memory the State of Florida Library and Archives:

    "Florida’s citrus industry grew rapidly in the late 19th century, but the Great Freeze of 1894 and 1895 devastated growers as far south as Tampa and the Manatee River Valley. Many citrus growers moved their groves farther south, and some abandoned Florida altogether. By the 1910s, the industry had regained its footing and production was back up to where it had been before the Great Freeze.

    With this new surge in citrus production, packers and shippers began designing labels to promote their produce locally and nationally. Labels were one of the first things a potential buyer would see, so it was important that they convey information quickly. Crate labels were a point of pride for packers and shippers, and often included a personal touch. Some even featured images of family members and pets. Creative names and colorful designs helped attract the attention of buyers, who would then sell the Florida produce at grocery stores nationwide.

    The increasing availability of railroad and steamship transportation at the end of the 19th century made it easier to market Florida’s fruits and vegetables throughout the eastern United States. The faster produce could reach its destination, the fresher it would be. As more packing and shipping plants sprung up in Florida, companies had to find ways to make their produce stand out. To help give Florida fruits and vegetables an edge, growers looked to the booming produce packing industry in California, where advertisers were already using bold, elaborate labels to catch buyers’ attention. Florida companies began designing their wooden shipping crates and paper labels based on this successful model.

    Paper crate labels were used in Florida from the late 1800s until the 1950s. The earliest paper labels were fairly generic and often didn’t include a brand name. Starting in the 1920s, advertisers began developing more complex marketing strategies, aiming to entice buyers with colorful brand names and imagery. The generic labels didn’t completely disappear, however. Packers still used non-branded labels for lower grades of fruit or when the supply of branded labels ran out. Also, smaller packing companies sometimes opted to have their name and information stamped onto stock labels they could buy more cheaply.

    When World War II began, the need for colorful crate labels was diminished because much of the citrus crop went directly to the military. By the end of the war, improvements in packing and printing technology had made the labels all but obsolete. By the mid-1950s, cardboard boxes had replaced wooden crates for shipping produce, and company logos could be applied directly to the surface, thus eliminating the need for printed labels. "


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    All product photos are of the actual item.
    Colors may differ slightly from actual product appearance due to differences in products and lighting conditions.
    Please contact me if you have specific additional photo requests as photos are part of the description.

    Read about Vintage Bakelite and ME in the Pioneer Woman Magazine, Spring/summer Issue here:

    https://photos.imageevent.com/kimlovesvintage/pioneerwomanbakelitearticle/ArticlePDF.pdf
  • Shipping & Policies

    Payments

    Payment should be made via Direct Checkout. Layaway arrangements are all acceptable payment options. LAYAWAY ITEMS ARE NON RETURNABLE . Please contact me via convo to make arrangements for Layaway special listings. Easiest most convenient for you will be to use Direct Checkout or contact me directly with your your credit card. All payments must be in US dollars and all payments must be made within ten (10) days of the order date. Items with pending payments including layaway orders will be marked with a HOLD tag on the site until payment is received and processed. If payment is not received within 10 days the order will be cancelled, notification of cancellation will be made via email and items returned to inventory. "

    Coupon Code discounted items are NOT eligible for return. Please make your selections carefully when purchasing with a coupon. If an item has been picked up from one of my shops 60 miles away a trip charge will be deducted from the sale price as I have spent a half day driving and fuel charges.

    "Layaway terms are 50% down, non-refundable deposit, balance due within 30 days of order date Layaway items are not returnable. I will create a "Special Listing" for each installment. Upon receipt of final payment on a layaway the item will be shipped Priority International mail, fully insured, signature required prices beginning at $45 per USPS"
    Layaway is only available on items $200 or more.

    Layaway items are not returnable.
    Upon receipt of final payment on a layaway the item will be shipped first class insured for the amount paid and shipping notification will be made to the buyer. Some items including lay away will require personal invoice from me. Please email me with you selection, and I will send you a discounted personal invoice. If you wish to use another form of payment, you must contact us first, for authorization. International orders are gladly accepted, however at the present time we are not accepting credit card orders for international orders. We reserve the right to refuse any order that does provide a valid, working email address or other verified shipping information.

    Layaway and Discounted or purchased with Coupon Codes are not eligible for return.

    Shipping from United States

    " Shipping Policy - All items will be shipped via USPS (US Postal Service) unless otherwise stated. First class USPS shipping is as posted in the United States on all Jewelry items. You may choose to have additional insured if so, you must email me so I can send you a new invoice including the insurance price.First $50 is included in the standard shipping. Any Other shipping method, please contact me directly. Paypal, credit cards and money orders ship within 1-2 days of payment clearance/receipt. Personal checks ship in 5-7 days, or less depending on previous purchase history. If you have a special shipping need, we will do our best to accommodate, please don't hesitate to contact me directly. International shipment costs are TBD (to be determined) and will be calculated once your order is received. We will email you with the shipping options and costs to your country. I only use FedX for some countries for reliability and tracking. Customs documents are filled out using the correct amount of purchase and description of the item. " I list 1-2 weeks shipping but it is usually within a week, my physical brick and mortar shop is 50 miles away so sometimes I have to make a trip to pick up an item from the shop and this adds to the shipping time. If you need an item right away, please convo me and I will try to get it shipped as quickly as possible.

    International buyers must contact me for shipping options or pay the minimum shipping as stated on the listing. International items are NON-REFUNDABLE

    Discounted or purchased with Coupon Codes are not eligible for return.

    Returns & Exchanges

    I don't accept returns, exchanges, or cancellations

    But please contact me if you have any problems with your order.

    Returns and exchange details

    We want you to be happy with your purchase so please be sure to read all descriptions and size and condition info. All items are original and unrestored unless otherwise stated.
    DISCOUNTED OR ON SALE OR COUPON PURCHASES ARE NOT ELIGIBLE FOR RETURN. SOME SPECIAL LISTINGS ARE NOT ELIGIBLE FOR RETURN.
    Professional restorations will be noted in descriptions. Refunds WILL NOT be issued if items are returned without prior authorization or returned without following stated guidelines. Items returned in different condition than originally shipped will not not be accepted and refund will not be issued.

    Buyer is responsible for cost of return shipping.

    Please do not hesitate to contact us with any questions about any item, we want you to be happy with your purchases Please note: We are not responsible for shipping damage or loss. Items which are insured and arrive damaged or are lost will be handled via claim with the US postal service. We are not responsible for uninsured or underinsured items, and can not to be held responsible for items which are delayed, lost or damaged by the post office or any other shipper. Please do not hesitate to contact us with any questions about this policy, your satisfaction guarantees you will shop with us again! " If an item has already been picked up from my shop 60 miles away a trip charge will be deducted from the sale price as I have spent a half day driving and fuel charges. Items that have been placed on layaway. Please read descriptions carefully and ask questions.

    DISCOUNTED OR ON SALE OR COUPON PURCHASES ARE NOT ELIGIBLE FOR RETURN. SOME SPECIAL LISTINGS ARE NOT ELIGIBLE FOR RETURN.

    International Orders are NOT eligible for return, please ask questions, look at photos, ask questions, request more photos, etc...Due to extremely high international shipping costs and the extended time it requires to ship and return an item, it would be out of inventory for over 30 days.

    Additional

    " Condition Definitions Excellent = Almost new condition, no noticeable flaws, dull, dark or yellow stones, virtually no plating or enamel loss. Sometimes this will be listed as "pristine condition" Very good = some minor signs of wear or age i.e. slight wear to plate or enamel, minor foil damage possible on a couple of stones, etc. Flaws will be minor. Specifics will be pointed out in the description. Good = signs of wear and age, specifics will be pointed out in description. Noticeable plating and/or enamel loss, copper may have some scratching, original patination is gone, some dull or graying stones. Fair = major condition problems, broken pin stems, serious wear, plating is gone, loose hinges,, deterioration of stones probably not in desirable wearable condition. Please do not hesitate to contact us regarding specific conditions or color questions. Unless otherwise stated, we make every effort to ensure that colors represented on the page are accurate. Additional views of items can be sent within 24 hours if needed to make a purchasing decision.

    Discounted or purchased with Coupon Codes are not eligible for return.